AppExchange

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

Free listings exist but only for free apps and consulting-partner listings; paid apps pay a $150 annual listing fee plus a security-review fee (reported as $2,550 one-time on the partner FAQ; the ISVforce guide cites $999 per paid-solution review attempt — figures differ by program/version, confirm in the Partner Console)
You must be enrolled in the Salesforce ISV Partner Program with a distribution agreement

A real packaged Salesforce solution (managed package, API solution, etc.) — not a listing-only directory
Enrollment in the ISV Partner Program plus a signed distribution agreement
Connect the packaging org (Dev Hub) to the Partner Console (Publishing > Organizations > Connect Organization)
Pass the security review — a Developer Edition test environment with the solution installed is required; review takes up to ~4 weeks
Listing itself must pass brand-guideline/policy approval and requires signing a PADA before publish
'Manage Listings' permission in the Partner Community

Built, packaged Salesforce app (2GP managed package or API solution)
ISV partner enrollment and distribution agreement in place
A configured Developer Edition test org with the solution installed for the review team
Listing content via the Partner Console Listing Builder: basics, pricing model, marketing assets
Budget for security review and (for paid apps) the $150/yr listing fee

Join the Salesforce Partner Community and get 'Manage Listings' permission
Connect your packaging org under Publishing > Organizations
Create the listing in the Listing Builder (Fill in the Basics, Price Your Solution, Link Your Solution)
Submit the listing for approval AND submit the solution for security review (they can run in parallel)
Pay the applicable security review fee; track status in the Partner Console overview
Sign the PADA (clickthrough for Checkout listings, offline for other paid/freemium)
Publish once both listing approval and security review pass

Fee figures differ across docs — $2,550 one-time (partner FAQ) vs $999 per attempt (ISVforce guide); each failed resubmission is a new attempt
Review can take up to 4 weeks — book the technical office-hours slot ~3-4 weeks out when submitting
Security re-review can be requested at any time post-approval (typically yearly)
New package versions do NOT need re-review — just an attestation on the listing
This is enterprise-grade app distribution — months of effort, not a directory submission

The listing is published and visible on appexchange.salesforce.com with 'Get It Now' install paths

Current exact fee schedule (docs conflict between $2,550 one-time and $999 per attempt)
Whether 'AgentExchange' naming fully replaced 'AppExchange' in the current console