Better Business Bureau

Free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

Requirements

Must be a real, operating business — BBB serves businesses in the US/Canada/Mexico; a pure online SaaS can qualify but should have a real address on record
BBB Accreditation is a separate paid application with eligibility standards (e.g. operating history, complaint record) — NOT required for the free Business Profile
Per third-party guides, you pick up to three business categories from BBB's fixed taxonomy — no custom categories

Legal business name, address, phone, and website URL
1-3 BBB business categories that fit (e.g. 'Internet Marketing Services', 'Software Developers')
A reachable business phone — BBB may call to verify the listing before publishing
Consistent NAP data matching your other citations

Go to https://www.bbb.org/get-listed and search for the business by name + city/state/zip
If not found, click 'Add it now' and fill the business details form (name, address, phone, website, categories)
Submit via 'Add my Business to the Directory'; accept any address correction BBB suggests if accurate
Expect a verification call from a BBB representative before the profile publishes
Optionally create a bbb.org account (set your location first — profiles are managed by local BBB offices) to manage reviews and the profile

The site steers toward paid Accreditation — the free listing path is separate; don't buy accreditation just for a link
BBB may phone-verify the business; unreachable phones can stall the listing
Some profile features are restricted to Accredited Businesses only
Profiles are handled by the local BBB office for your geography — processing time varies by office

The business has a public BBB Business Profile page on bbb.org reachable via directory search, showing address, website, and reviews section

Exact turnaround from submission to published profile
Whether unaccredited profiles display a website link and whether it is follow or nofollow
Whether a fully-remote SaaS with no storefront is accepted in every BBB region