Launch catalog / Playbook
BetaKit
Free route other
Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.
Requirements
- Canadian tech/startup focus — BetaKit is the publication of record for Canadian tech; stories need a Canadian angle
- Editorial coverage only: there is no self-serve directory or listing
- Newsworthiness required — funding, launches, layoffs, notable milestones
Prepare before opening the form
- A concise pitch: what the company does, the Canadian connection, why now
- For funding news: amount, investors, stage, founders, use of funds
- Embargo timing and exclusivity preference if applicable
- Relevant vertical (AI, FinTech, SaaS, cleantech, etc.) and region tags they publish under
Workflow
- Choose the right channel from the About page: 'Pitch your story' (contact form), 'Submit a tip' (/tips), or 'Write for BetaKit' (freelance guide)
- Send the pitch or tip via the form at https://betakit.com/contact-us/ or https://betakit.com/tips
- Wait for an editor response; follow up once if no reply in ~1-2 weeks
- Coverage appears as an article on betakit.com if accepted
Watch for
- This is earned media — no payment buys news coverage; the paid 'Partner with us' / Innovation Leaders programs are sponsorships, not listings
- Non-Canadian startups are unlikely to be covered
- Don't pitch pure SEO/marketing copy; reporters ignore it
- Paid partnership content is labeled and separate from editorial
What counts as live
A published BetaKit article (betakit.com URL) covering or mentioning the company
Not verified
- Whether the tips/pitch forms guarantee any response
- Typical editorial response time
- Whether company links in articles are dofollow