Launch catalog / Playbook

Capterra

capterra.com ↗

Free route review

Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.

Requirements

  • B2B software products — Capterra is a business software marketplace.
  • Free basic listing via the G2 Digital Markets vendor portal (Capterra, GetApp, Software Advice, and UpCity are now under G2 Digital Markets after G2's acquisition closed Feb 2026).
  • Vendor account required at app.g2digitalmarkets.com (formerly digitalmarkets.gartner.com — now 301-redirects to app.g2digitalmarkets.com).
  • Search Capterra first — listings are often auto-created for known SaaS; claim the existing listing rather than creating a duplicate.

Prepare before opening the form

  • Product name and short description (~150 chars) plus a longer definition-first description (what it does, who for, outcome).
  • Category selection — Capterra's taxonomy differs from G2's; pick the category buyers actually search.
  • Logo, 3–5 screenshots, optional video.
  • Pricing type (Free/Freemium/Subscription/One-time), starting price, free-trial flag, deployment options (cloud/SaaS/web/iOS/Android).
  • Business email for vendor verification.
  • Standardized feature checklist for your category — check all applicable features.

Workflow

  1. Go to https://www.capterra.com/vendors/sign-up/ or the batch URL https://app.g2digitalmarkets.com/get-listed/start.
  2. Create/claim the product listing in the G2 Digital Markets vendor portal.
  3. Claim each site separately from the same cabinet — Capterra, GetApp, and Software Advice are separate listings with separate descriptions/screenshots.
  4. Complete profile fields, upload assets, verify via company email.
  5. After approval, collect reviews (Capterra Review Collector tool; ~5 reviews targets category-listing inclusion). Optional PPC campaigns are managed in the same cabinet.

Watch for

  • vendor portal domain changed: digitalmarkets.gartner.com now redirects to app.g2digitalmarkets.com — old bookmarks dead.
  • PPC upsell in the same cabinet — third-party notes cite ~$500/mo minimum budgets; the basic listing itself is free.
  • Duplicate listings happen if you don't search/claim first.
  • Reviews are shared across the Capterra/GetApp/Software Advice network but NOT with G2 (no shared review pool).
  • The get-listed app page returned 403 to a plain fetch — use a real browser.

What counts as live

A public product page on capterra.com (and optionally GetApp/Software Advice) showing description, pricing model, screenshots, and a reviews section — marked claimed once vendor verification completes.

Not verified

  • Exact review/approval timeline for new listings.
  • Current PPC minimums and pricing (third-party figures only).
  • Whether single sign-on or shared billing with G2 exists post-acquisition (reported: none).

Sources

← Back to the launch catalog