Launch catalog / Playbook

Clutch

clutch.co ↗

Free route review

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

Requirements

  • Clutch lists B2B companies that provide services to other businesses (development, IT services, design, marketing, business services) — a pure product/SaaS without a services arm is a weak fit
  • Profile requires a verifiable business: company name, tagline, employee count, minimum project size, average hourly rate, website URL, location(s), contact info, company overview, service focus
  • Sign-in is via LinkedIn, Google, or a company email address
  • Clutch reviews the submitted website and online presence before publishing — the profile goes to their team for review, not instant live

Prepare before opening the form

  • Confirm the company qualifies as a B2B service provider; product-only companies should skip or position the services/implementation arm
  • Company details: employee count band, minimum project size, hourly rate, locations, contact email
  • A company overview paragraph and service-focus breakdown
  • Client references ready to submit for first reviews (vendor.clutch.co/vendor/reference/create) — reviews are the ranking currency

Workflow

  1. Open https://clutch.co/get-listed
  2. Select a Profile Offering — Basic (free), Verified, or Advertiser
  3. Sign in with LinkedIn, Google, or company email
  4. Complete the company profile fields (name, tagline, size, rates, locations, overview, service focus)
  5. Submit — profile goes to Clutch's team for review and publishing
  6. After publishing, submit client references to collect verified reviews
  7. If a profile already exists unclaimed, use the 'Claim Profile' button on it instead of creating a duplicate

Watch for

  • Profile tiers at step 1 include paid Verified and Advertiser offerings — the free Basic tier is selectable
  • Some profile fields (social links, featured reviews, custom/tracking URLs) are locked behind Clutch Verified or paid products — they show a lock icon in the profile editor
  • Seed data says link=nofollow — free Basic profile links should be treated as nofollow
  • Do not create a second profile if the company is already listed; claim it instead
  • clutch.co pages return 403 to non-browser fetchers; the help center (help.clutch.co) is readable

What counts as live

The company profile is publicly reachable on clutch.co/profile/<slug> (not 'Unclaimed'/draft) and appears in its category directory pages

Not verified

  • Review turnaround time for a new Basic profile
  • Whether the Basic-tier website URL field renders a nofollow link in all cases
  • Whether a SaaS-only vendor with no services passes Clutch's B2B-services review

Sources

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