Launch catalog / Playbook

CNET

cnet.com ↗

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Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

Requirements

  • Not a directory — coverage is earned editorial; there is no submission form or paid listing product on the public site
  • CNET is a consumer-tech reviews/news publication (Ziff Davis family); staff select and test the products they cover
  • Press/media inquiries route to [email protected]; affiliate partnerships and marketing have separate contact paths on the About page
  • Realistic path for a SaaS: get reviewed — pitch the editorial team with a consumer-relevant product, or become an affiliate partner if the product fits their commerce model

Prepare before opening the form

  • A consumer-facing tech angle — CNET covers consumer electronics, software/services, home internet, streaming, AI tools
  • Press kit: what the product does, pricing, screenshots, review access credentials, launch date
  • A named editor/reporter covering your category (meet-the-experts page lists staff beats)

Workflow

  1. Identify the relevant CNET beat and reporter from the About/experts pages
  2. Send the pitch or press release to [email protected] or the reporter directly
  3. For review coverage, offer hands-on access — CNET Labs does hands-on testing
  4. Coverage, if it happens, is a staff-written article or review — no listing page is created
  5. Alternative route: affiliate partnership inquiry via the 'Contact us' links on the About page if the product suits deals/reviews commerce content

Watch for

  • [email protected] is framed for expert commentary requests — a pure launch announcement may land better with a specific beat reporter
  • Affiliate/commerce coverage is commission-driven; editorial reviews are not pay-to-play
  • No self-serve listing exists — anyone selling a 'CNET listing' is not offering a real route
  • Embargo norms: agree on embargo terms before sending details

What counts as live

A CNET article/review mentioning the product is published at cnet.com

Not verified

  • Which individual inbox is best for product-launch pitches — no dedicated tips address was found
  • Whether CNET still runs any contributed-content program — none found on public pages

Sources

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