Launch catalog / Playbook
CNET
Free route other
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
Requirements
- Not a directory — coverage is earned editorial; there is no submission form or paid listing product on the public site
- CNET is a consumer-tech reviews/news publication (Ziff Davis family); staff select and test the products they cover
- Press/media inquiries route to [email protected]; affiliate partnerships and marketing have separate contact paths on the About page
- Realistic path for a SaaS: get reviewed — pitch the editorial team with a consumer-relevant product, or become an affiliate partner if the product fits their commerce model
Prepare before opening the form
- A consumer-facing tech angle — CNET covers consumer electronics, software/services, home internet, streaming, AI tools
- Press kit: what the product does, pricing, screenshots, review access credentials, launch date
- A named editor/reporter covering your category (meet-the-experts page lists staff beats)
Workflow
- Identify the relevant CNET beat and reporter from the About/experts pages
- Send the pitch or press release to [email protected] or the reporter directly
- For review coverage, offer hands-on access — CNET Labs does hands-on testing
- Coverage, if it happens, is a staff-written article or review — no listing page is created
- Alternative route: affiliate partnership inquiry via the 'Contact us' links on the About page if the product suits deals/reviews commerce content
Watch for
- [email protected] is framed for expert commentary requests — a pure launch announcement may land better with a specific beat reporter
- Affiliate/commerce coverage is commission-driven; editorial reviews are not pay-to-play
- No self-serve listing exists — anyone selling a 'CNET listing' is not offering a real route
- Embargo norms: agree on embargo terms before sending details
What counts as live
A CNET article/review mentioning the product is published at cnet.com
Not verified
- Which individual inbox is best for product-launch pitches — no dedicated tips address was found
- Whether CNET still runs any contributed-content program — none found on public pages