Launch catalog / Playbook

FindThatSoftware (FTS)

findthatsoftware.com ↗

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

  • Free to apply, but listings are editorially reviewed — 'we only ever feature tools we would genuinely recommend'
  • Hard floor: 'a buyer must be able to try and evaluate your product today' — a public trial/free tier or evaluable product
  • Pricing must be discoverable (published or clearly obtainable) — they compute an all-in India cost
  • The vendor site must be 'source-backable': enough public feature/pricing/support detail to cite

Requirements

  • Software products evaluable by Indian buyers — 296 tools across 41 categories indexed
  • Early independent makers explicitly welcome — 'no traction, funding, or big brand needed'
  • Real published/obtainable pricing required for the all-in India cost calculation
  • Public site must substantiate claims — listings carry visible source URLs and last-checked dates

Prepare before opening the form

  • Product name, URL, and a working public trial/free tier or demo
  • Public pricing page or clearly stated price
  • Feature, pricing, and support documentation the editors can cite
  • India-relevant notes if applicable (INR pricing, GST handling, regional availability)

Workflow

  1. Open https://findthatsoftware.com/vendors ('List your software for Indian buyers')
  2. Submit or correct the listing via the vendor page — corrections are always free and never affect rankings
  3. Editors compile a source-backed listing with verified India pricing
  4. Paid vendor placements exist but are labelled and do not buy rankings

Watch for

  • Direct fetches returned HTTP 429 repeatedly — the site rate-limits automated access; use a real browser and expect blocks
  • India-buyer focus — listings emphasize 'all-in India cost'; a product with no India story may get less value
  • Editorial bar is real: 'if we would not recommend a tool to a buyer regardless of pay, it does not get listed'
  • Corrections go through the vendor page; buyer-side issues through the buying-help form

What counts as live

The product appears in the findthatsoftware.com catalog under its category with a source-backed listing showing India pricing and a last-checked date

Not verified

  • Exact submission form fields — direct fetch was blocked by 429 on every attempt
  • Review turnaround
  • Whether rejection is communicated
  • Pricing for the labelled paid placements

Sources

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