Launch catalog / Playbook

Hotfrog

hotfrog.com ↗

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

Adding a business is free after registering a Hotfrog account
Required fields are a real business name, address and phone — the directory is local-business oriented (44+ countries per Yext), so an online-only SaaS is a marginal fit unless it has a listed business presence
If the business is already listed, claiming goes through customer service, not self-serve

Requirements

Registered Hotfrog account
Business name, address and main phone (required per the publisher spec)
Supported-country presence (US, UK, AU, CA, IN and ~40 others)

Prepare before opening the form

Consistent NAP (name, address, phone) matching other citations
Website URL, business categories/keywords, description, logo, photos
Search Hotfrog first for an existing listing to claim

Workflow

Open hotfrog.com in a browser and click 'Add your Business' (site 403s automated fetches)
Register an account, then complete the business profile (address, contacts, categories, keywords, website)
If the business already appears in search, contact Hotfrog customer service to claim it
Listing updates propagate in real time per the Yext spec

Watch for

Site blocks automated fetches (403) — browser needed
Claiming an existing listing is manual via customer service — slow path
SaaS/online-only products are not the intended entity type — listing one without a real business address may be removed
Hotfrog sells Google Ads management services — expect upsell contact

What counts as live

The business profile page is publicly visible in Hotfrog search with NAP details and website link

Not verified

Whether website links on live profiles are dofollow
Verification method (phone/postcard/none) for new adds
Whether online-only businesses are accepted

Sources

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