Launch catalog / Playbook

Houzz

houzz.com ↗

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

  • Pro profiles can be created via 'Join as a Pro', but the directory is gated to home design/remodeling/service professionals — a SaaS product does not qualify
  • The batch-provided pro-services/signUp URL 404s; the live entry point is the 'Join as a Pro' link on houzz.com/professionals

Requirements

  • Business must be a home-industry professional: architects, interior designers, contractors, remodelers, landscapers, home services, etc. — categories on the directory are exclusively these trades
  • Requires a real business name, location/service area, phone/contact details and portfolio photos
  • Not applicable to pure software/SaaS products

Prepare before opening the form

  • Verify the product is actually a home-industry business (otherwise skip Houzz entirely)
  • Business name, address/service area, phone, website
  • Portfolio photos of completed work
  • Professional license info where applicable (Verified License badge exists)

Workflow

  1. Open houzz.com/professionals and click 'Join as a Pro'
  2. Complete the pro registration with business category, location, and contact details
  3. Build the profile with project photos, description, and services
  4. Profile becomes discoverable in the Find Pros directory after review

Watch for

  • This is a wrong fit for SaaS — do not submit a software product; only a genuine home-services business belongs here
  • Houzz heavily upsells Houzz Pro (project management, CRM, payments) during onboarding
  • The sourced signup URL (pro-services/signUp) is dead; use the Join as a Pro flow from /professionals

What counts as live

A public pro profile page appears in the Houzz professional directory under the chosen trade and metro area

Not verified

  • Exact fields/steps inside the Join as a Pro flow
  • Whether free-tier profiles still get full directory placement vs Houzz Pro subscribers

Sources

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