Launch catalog / Playbook
HowToBuySaaS
Paid only directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
Requirements
- Product must be a SaaS; vendors provide factual product info HTBS reviews before publication ('may request corrections, clarification, or additional information')
- Public listing plans are one-time lifetime purchases: Growth $29 (profile, overview, one category, logo/visuals, website CTA) or Enterprise $199 (richer profile, more categories, vendor update access, priority corrections)
- Site explicitly disclaims: a paid listing does NOT buy a favorable review, ranking, dofollow backlink, or guaranteed traffic
Prepare before opening the form
- Product name, logo, core visuals/screenshots
- Factual description: what it does, target users, key capabilities, use cases, integrations
- Official product URL for the listing CTA
- Stripe payment ($29 or $199)
- Check whether a profile already exists — there's a separate 'Claim Your SaaS Profile' route
Workflow
- Open https://www.howtobuysaas.com/list-your-saas/
- Choose Growth ($29) or Enterprise ($199) and pay via Stripe
- Submit product information and assets for HTBS review
- Respond to any correction/clarification requests
- Listing publishes as a public product profile under a relevant category
Watch for
- No free tier — cheapest entry is $29
- Separate private marketplace (sell/raise/buy SaaS) uses monthly subscriptions — don't confuse the two funnels
- Upsell surface is large: launch spotlight, newsletter sponsorship, ads, sponsored content, growth services — all separate paid products
- Link benefit is explicitly disclaimed; this is a buyer-facing profile, not an SEO play
What counts as live
A public product profile page for the SaaS exists on howtobuysaas.com under its category
Not verified
- Whether links in profiles are dofollow (site disclaims selling dofollow links)
- Review turnaround time before publication
- Whether rejected submissions are refunded