Atlassian Marketplace

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

Listing requires a real working app/integration built on an Atlassian platform (Forge or Connect for cloud, or a Data Center app) — this is not a listing-only directory
Partner registration is free, but cloud apps must meet security requirements and pass app review; paid apps are revenue-shared via Atlassian

An Atlassian account, then a partner account created at https://marketplace.atlassian.com/manage/vendor/create with company details
A functioning app: Forge or Connect cloud app, or Data Center/Server app package — a SaaS marketing page alone is not listable
Cloud apps must satisfy security requirements and may face security questionnaires, identity/business verification, and scanning (Ecoscanner)
Listings go through Atlassian app review ('Submit for review' in the onboarding guide); editing a listing is locked during review
Partner contacts need assigned roles (primary, support, licensing/finance, security, engineering, etc.)

Built and tested Forge/Connect/DC app deployed at stable URLs
Partner profile (company details) and contact roles assigned
Pricing/licensing model decision (free vs paid-via-Atlassian)
Branding, support, privacy, and security documentation per the pre-launch checklist
Marketing assets for the listing per app approval guidelines

Create an Atlassian account and log into marketplace.atlassian.com
Create a partner account at marketplace.atlassian.com/manage/vendor/create
Follow the partner onboarding guide: define product, build with Forge tooling, test on developer instances
Decide pricing and licensing; prepare branding, support, privacy, and security artifacts
Create the Marketplace listing and link the app
Submit for review; respond to reviewer questions; go live and market the app
Post-launch: track customers/revenue, respond to reviews, maintain security posture

This is a build-an-app marketplace — weeks of real engineering, not a 10-minute directory submission
Listing cannot be edited while under review
Cloud apps face security scans and can be unlisted under the Security Enforcement Policy
Only 'paid via Atlassian' apps get some partner perks (e.g. free support-tools licenses)
Server apps are end-of-sale — only cloud and Data Center paths matter now

The app has a public, approved listing on marketplace.atlassian.com reachable from Marketplace search (not hidden/draft)

Exact review turnaround time
Revenue-share percentage for paid-via-Atlassian apps (partner agreement terms not read this session)
Whether a free listing of a paid-elsewhere app is allowed under current terms