Launch catalog / Playbook
MerchantCircle
Conditional free route directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- A free basic listing exists but the signup flow pushes paid plans ($360–$480/yr) and at least one flow demands credit-card verification before creating the listing — friction is real
- Local/US business directory — a SaaS without a local-business presence is a poor fit
Requirements
- A US local-business identity — MerchantCircle is a local merchant directory (14M+ listings)
- merchantcircle.com/signup — account, then claim an existing listing or 'Add your Business'
- Plan selection step: Starter/Professional/Ultimate paid plans promoted; basic free plan is available (scroll to bottom per third-party docs)
- Email verification to complete signup
- merchantcircle.com/signup returned 403 to automated fetch — flow verified via help docs and third-party walkthroughs
Prepare before opening the form
- Business name, address/phone (NAP), category, website
- Decide upfront: free basic plan vs paid — the plan picker defaults to paid options
Workflow
- Sign up at merchantcircle.com/signup
- Search for an existing auto-created listing and claim it ('Claim this listing!'), else add the business
- Choose the free/basic plan if you don't want to pay
- Verify the email, then complete the listing: description, hours, photos, website link
Watch for
- Plan screen pushes paid tiers and at least one flow requires credit-card verification — read carefully before entering payment info
- Local-business directory — no fit for a location-independent SaaS
- Legacy directory — traffic value is modest and mostly SEO/brand-search
- Listing may already exist unclaimed — check first
What counts as live
The claimed business listing is live at merchantcircle.com with your details
Not verified
- Whether credit-card verification is now mandatory on all plans
- Current free-tier feature limits
Sources
- MerchantCircle help — 'free to join'; 14M+ pre-created business listings; claim existing listing or create a new one; paid packages optional (content read via search result) ↗
- Third-party signup walkthrough — plan picker pushes Premium ($360-$480/yr); 'Your listing will not be created until credit card information is verified' on some flows; basic free plan exists at the bottom of the plan page (content read via search result) ↗