Launch catalog / Playbook
Owwly
Conditional free route ai-directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- Free submission exists but requires account registration; third-party reports manual review of ~3–7 days
Requirements
- AI tools and indie products — 'everyone can contribute to our AI tools list. Simply add your product'
- Account registration required before submitting
- Free tier is a plain listing; paid promotion (featured day, newsletter slot, top placement) is a separate menu
Prepare before opening the form
- Account on owwly.com
- Product name, short description, category (site uses playful category tags like 🦄 AI, 🏀 Illustrations, 🍎 Apple)
- Cover image (JPG/GIF options mentioned for promos)
- Product URL
Workflow
- Register on owwly.com (JS app — needs a real browser)
- Add your product via the submission flow
- Free listing waits for manual review (~3–7 days per third-party guide)
- Paid options if wanted: newsletter feature ~$29, 'land on the top' $179–$659, promo day ~$99–$129
Watch for
- Site is fully JS-rendered — no plain-HTML form; automation needs a browser
- Stripe is integrated — expect paid upsells inside the submit flow
- Marketing is indie-hacker flavored ('land on the top'); paid placements are the business model, so free listings may be deprioritized
- Third-party reports no backlink requirement and no CAPTCHA
What counts as live
The product appears in https://owwly.com/products/all or its category with a /product/<slug>-<id> detail page
Not verified
- Whether free listings still get approved promptly (review-staff dependency)
- Whether outbound links are dofollow (third-party claims dofollow)
- Exact free-form field list inside the app
Sources
- Product index — Angular SPA ('Owwly - Ultimate AI tools list'), Stripe.js loaded for paid promotion ↗
- Promotion PDF — paid options: newsletter feature $29, 'land on the top' $179/wk–$659/mo, promo day $99–$129 ↗
- Third-party submission guide — free submission, account registration required, manual review ~3–7 days, no backlink or CAPTCHA ↗