Launch catalog / Playbook
Pocket Gamer
Free route press
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
Requirements
- Mobile games only — Pocket Gamer covers iOS/Android/handheld games; a SaaS product does not fit
- Reviews: email [email protected] with game info, a promo code (or APK for Android), and assets
- News/previews: [email protected]
- Send codes BEFORE App Store launch — they prep reviews for launch day; don't ask whether they want one, just send it
- Include trailers, screenshots, and relevant info; name-drop notable industry experience; prior coverage links help
- Embargoes honored but considered void once material is public anywhere; reviews may publish the moment a game is live
- Other desks: [email protected] (giveaways), [email protected], individual writer contacts on the About page
Prepare before opening the form
- A mobile game with a promo code or APK ready before launch
- Trailer, screenshots, press info
- Relevant team/industry background worth name-dropping
Workflow
- Email [email protected] with the game info + promo code/APK + assets ahead of launch
- Email [email protected] for pre-launch news/previews
- Alternatively submit trailers via the free 'SM Business Network' service mentioned on the contact page
- Coverage is earned editorial — reviews, news, features — no listing page is created
Watch for
- Hard vertical restriction — mobile games only; non-game SaaS is off-beat
- They reserve the right to publish a review as soon as the game is publicly available
- Embargo breaks by anyone = embargo void for that material
- Steel Media network also runs PocketGamer.biz (B2B) and events — different contact surface for industry-facing pitches
What counts as live
A Pocket Gamer review, news story, or feature covering the game is published at pocketgamer.com
Not verified
- How the 'SM Business Network' trailer-submission service works in practice
- Current review-response rate