Launch catalog / Playbook
Product Hunt
Free route launch-board
Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.
Requirements
- Personal account required — company accounts are prohibited
- A real, tryable product; makers are encouraged to hunt their own products (no advantage to a third-party hunter)
- Relaunches allowed only for significant new product iterations
- Strict anti-vote-solicitation rule: you may share the launch link but cannot ask people to upvote — ask for visits/comments instead
Prepare before opening the form
- Product URL to start the submit flow
- Launch assets per the official content checklist: name, tagline, description, logo, gallery images/video, first comment
- A maker comment ready for launch day and a plan to answer comments all day
- Chosen launch day — guide suggests 12:01am Pacific Time for maximum voting window, 'best day is the day you're most prepared'
Workflow
- Log in, click Submit (top right) → 'New Product'
- Enter the product URL first, then complete the product flow (tagline, description, media, topics)
- Schedule or launch; products compete on the daily homepage leaderboard for Product of the Day
- Spend launch day responding to comments; promote via the launch link without soliciting upvotes
Watch for
- Asking directly for upvotes violates the rules — frame outreach as 'check it out / leave feedback'
- If someone else already hunted your product, contact PH support ASAP rather than duplicating
- Spam-flagged accounts lose the ability to launch — review the community guidelines first
- Launch Guide chapters: /launch/how-product-hunt-works plus content checklist and marketing strategy pages
- High-effort launch: the platform rewards day-long engagement, not drive-by submissions
What counts as live
The product page is public on producthunt.com and appears on the daily leaderboard for its launch date with upvotes/comments enabled
Not verified
- Featured-vs-newest placement mechanics (editorial featuring is not documented on the launch page)
- Exact minimum account age/activity thresholds for launching