Launch catalog / Playbook

Product Hunt

producthunt.com ↗

Free route launch-board

Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.

Requirements

  • Personal account required — company accounts are prohibited
  • A real, tryable product; makers are encouraged to hunt their own products (no advantage to a third-party hunter)
  • Relaunches allowed only for significant new product iterations
  • Strict anti-vote-solicitation rule: you may share the launch link but cannot ask people to upvote — ask for visits/comments instead

Prepare before opening the form

  • Product URL to start the submit flow
  • Launch assets per the official content checklist: name, tagline, description, logo, gallery images/video, first comment
  • A maker comment ready for launch day and a plan to answer comments all day
  • Chosen launch day — guide suggests 12:01am Pacific Time for maximum voting window, 'best day is the day you're most prepared'

Workflow

  1. Log in, click Submit (top right) → 'New Product'
  2. Enter the product URL first, then complete the product flow (tagline, description, media, topics)
  3. Schedule or launch; products compete on the daily homepage leaderboard for Product of the Day
  4. Spend launch day responding to comments; promote via the launch link without soliciting upvotes

Watch for

  • Asking directly for upvotes violates the rules — frame outreach as 'check it out / leave feedback'
  • If someone else already hunted your product, contact PH support ASAP rather than duplicating
  • Spam-flagged accounts lose the ability to launch — review the community guidelines first
  • Launch Guide chapters: /launch/how-product-hunt-works plus content checklist and marketing strategy pages
  • High-effort launch: the platform rewards day-long engagement, not drive-by submissions

What counts as live

The product page is public on producthunt.com and appears on the daily leaderboard for its launch date with upvotes/comments enabled

Not verified

  • Featured-vs-newest placement mechanics (editorial featuring is not documented on the launch page)
  • Exact minimum account age/activity thresholds for launching

Sources

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