Launch catalog / Playbook
Software Advice
Conditional free route review
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- Free basic listings exist but only after Software Advice determines the product is a fit for the site — intake is a contact form routed to a business-development/onboarding rep, not a self-serve publish
- Paid 'Highly Qualified Leads' (HQL) program is the monetized tier; free listing is offered when the product fits but the vendor isn't ready for HQL
Requirements
- B2B software product matching a category Software Advice covers
- Pricing information must be provided — it is not displayed publicly but is used to assign a $–$$$$$ range, and is required for listing
- Real company contact details: work email and phone number — the flow routes to a human rep and may schedule a call
Prepare before opening the form
- Product description consistent with any existing Capterra/GetApp profiles (same Digital Markets network; editorial cross-checks)
- Pricing model details (not shown publicly, but required)
- Company size, industry, work email, phone number
- Prepared answers about product category, target users, differentiators, business model
Workflow
- Open the vendor information/get-listed intake (vendor portal is run by the Digital Markets network; the batch URL app.g2digitalmarkets.com/get-listed/start was bot-blocked to the fetcher but is plausibly the current intake host)
- Provide contact details and brief product info
- A business-development rep responds; they may schedule a call and qualify the product
- Request the free basic listing if not joining the paid HQL program
- Once approved, manage the profile via the Digital Markets vendor portal listings tab
Watch for
- softwareadvice.com and g2digitalmarkets.com both 403 automated fetches — browser access needed to confirm the live form
- This is a lead-gen business: expect upsell contact for the paid HQL program
- The public 'Get Advice' flow on the homepage is the BUYER funnel — the vendor intake is the vendor information page / vendor portal, don't confuse them
- Requires a phone number and likely a real sales conversation — not a quick directory submit
What counts as live
A public product profile page exists on softwareadvice.com showing the product name, description and $–$$$$$ price range
Not verified
- Whether app.g2digitalmarkets.com is the current canonical vendor intake (network appears rebranded from Gartner Digital Markets — verify in browser)
- Review turnaround time
- Exact fit criteria used by the qualification rep