Launch catalog / Playbook

Startups of London

startupsoflondon.com ↗

Conditional free route community

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

  • No public 'submit your startup' form exists — the free path is an editorial pitch via the /contact/ form (or podcast-guest / guest-author routes), and inclusion is at the editorial team's discretion
  • Coverage is scoped to London / UK startups and scale-ups; a non-UK product has no realistic fit

Requirements

  • Editorial fit: the site curates lists like 'Startups & Scale-ups in London', 'FinTech Startups & Scaleups in London', 'AI Startups and Companies in London' — the product must plausibly belong in a UK/London startup list
  • Pitch via the JS contact form (requires JavaScript enabled in browser)
  • Alternative free routes: 'Be a Guest Author' (contribute an article) or 'Be a Podcast Guest' (SOL Podcast)

Prepare before opening the form

  • A short pitch explaining what the startup does and its London/UK connection
  • Which existing list/category the company fits (fintech, AI, legal tech, edtech, insurtech, health, etc.)
  • Founder availability if pitching a podcast-guest angle
  • Site URL, founding year, and headline metric that makes the inclusion worthwhile

Workflow

  1. Decide the angle: inclusion in a curated UK-startup list, a guest-authored article, or a podcast appearance
  2. Open https://startupsoflondon.com/contact/ and submit the contact form with the pitch (JavaScript required)
  3. If pitching list inclusion, name the specific list page the startup belongs on
  4. Follow up via the same channel; there is no status tracker

Watch for

  • This is an editorial publication, not a self-serve directory — there is no guaranteed listing
  • The 'Register' flow on site is a Candidate/Employer jobs signup, unrelated to startup listings
  • Footer 'Be a Guest Author' link 404'd at research time — the contact form is the reliable route
  • The site is monetized with ads and pushes its own AISA product; expect slow or no replies on weak pitches

What counts as live

The startup appears on a curated list page (e.g., /top-ai-startups-and-companies-in-london/) or a published article/podcast episode on startupsoflondon.com

Not verified

  • Editorial response time and whether cold pitches get answered
  • Whether list inclusion is ever pay-to-play (the /partners/ page exists for commercial partnerships)
  • Whether the guest-author program is still active (its link 404s)

Sources

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