Launch catalog / Playbook
Stripe Directory
Conditional free route directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- There is no public submit form — a business appears in the Directory by existing inside the Stripe ecosystem: a published Stripe App on marketplace.stripe.com, a Stripe Projects provider, a machine-payments (mpp.dev) endpoint, or a Stripe business-network profile
- Each of those paths requires a real Stripe account and its own approval/build process
Requirements
- The Directory is a preview feature queried via the Stripe CLI ('stripe directory search') — it returns provider entries for developers and AI agents, not a browsable SEO listing
- For a SaaS product the realistic presence is a published Stripe App (requires building an app and passing Stripe review) or a Stripe business profile tied to a live Stripe account
Prepare before opening the form
- A verified Stripe account for the business
- If pursuing the App route: a working Stripe App built against the apps SDK, ready for marketplace review
- If pursuing the MPP route: a documented pay-per-call payment workflow on mpp.dev
Workflow
- Confirm the business has a live Stripe account and public Stripe profile (stripe.com/@handle)
- Choose the strongest surface: publish a Stripe App via the marketplace review, become a Stripe Projects provider, or expose an MPP endpoint
- Verify presence by running 'stripe directory search "<brand>" --format json' after the listing/app is approved
Watch for
- The batch-listed link type is 'nofollow' but there is no classic public listing page to inspect — the Directory surface is CLI/agent output
- Feedback channel is [email protected] per the docs — there is no documented 'request inclusion' form on the page read
- Do not treat this as a quick citation: every route in is gated on real Stripe integration work
What counts as live
The business/app/provider is returned by 'stripe directory search' results with its profile handle or listing data
Not verified
- Exact criteria for inclusion in the 'Stripe business network' index — the docs do not describe an enrollment step
- Whether any free/fast path exists for a business that uses Stripe only for payments
- Link attribute of any public-facing profile page (stripe.com/@handle) — not documented on the fetched page