Launch catalog / Playbook
Substack
Free route profile
Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.
Requirements
- A Substack creator account (signup at substack.com/signup)
- Publisher Agreement applies if you enable paid subscriptions (10% revenue share + Stripe fees)
Prepare before opening the form
- Publication name, subdomain (<name>.substack.com), logo/cover, description
- An initial launch post describing the product with your links
- Decide free-only vs paid subscriptions (optional — free publishing is full-featured)
Workflow
- Sign up at substack.com/signup
- Create a publication: name, subdomain, description, logo
- Optionally import an email list
- Publish the launch post introducing the product
- Verify the publication is live at <name>.substack.com
Watch for
- Signup page is fully JS-rendered — automated agents need a JS-capable flow
- Substack is a newsletter platform, not a directory: the durable asset is the publication subdomain + posts
- Don't enable paid subscriptions just for the listing — that triggers the 10% revenue share and Stripe onboarding
- Substack also surfaces publications via recommendations/Notes — some initial engagement helps discovery
What counts as live
The publication is publicly reachable at <name>.substack.com with the launch post visible to logged-out visitors
Not verified
- Whether post outbound links are dofollow
- Whether brand-new publications appear in Substack's public browse/search without subscribers