Launch catalog / Playbook

Sulekha

sulekha.com ↗

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

  • Business listing is free, but signup requires a +91 Indian mobile number (mandatory, presumably OTP-verified) — effectively gates out non-Indian businesses
  • Categories are local services and education/training (tuitions, coaching, home services, consultants) — a SaaS product listing only fits if positioned as an India-based service business
  • Enquiries/leads are monetized — lead pricing varies by service type and location (per site FAQ); listing itself is free

Requirements

  • Indian mobile number (+91) for mandatory verification
  • A service business that fits one of 1000+ categories (India cities primarily; some US city pages exist)
  • Business name, service area, service offerings, profile description

Prepare before opening the form

  • Working +91 mobile number able to receive OTP/SMS
  • Business details: name, city/locality, categories, service list
  • Photos/portfolio for an 'enriched' profile

Workflow

  1. Open https://www.sulekha.com/list-your-business (the batch's businesses.sulekha.com/signup URL 404s)
  2. Enter the +91 mobile number and complete verification
  3. Create the business profile: categories, locality preferences, service offerings
  4. Manage via the Sulekha Business app — respond to enquiries and reviews; pause lead flow as needed

Watch for

  • +91 mobile is mandatory — no non-Indian signup path visible on the listing page
  • This is a lead-gen marketplace: expect contact from Sulekha sales about paid leads/ads after signup
  • SaaS products are not a category — only service businesses; shoehorning a software product risks removal
  • Lead pricing varies by category/city — check inside the Business app before buying leads

What counts as live

The business profile appears in Sulekha category/city search with name, locality, services and reviews section

Not verified

  • Whether non-Indian businesses can list on the US city pages (the form only offered +91)
  • Verification steps beyond mobile OTP (GST/business proof?)
  • Website link presence and follow/nofollow on the public profile

Sources

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