Launch catalog / Playbook
Sulekha
Conditional free route directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- Business listing is free, but signup requires a +91 Indian mobile number (mandatory, presumably OTP-verified) — effectively gates out non-Indian businesses
- Categories are local services and education/training (tuitions, coaching, home services, consultants) — a SaaS product listing only fits if positioned as an India-based service business
- Enquiries/leads are monetized — lead pricing varies by service type and location (per site FAQ); listing itself is free
Requirements
- Indian mobile number (+91) for mandatory verification
- A service business that fits one of 1000+ categories (India cities primarily; some US city pages exist)
- Business name, service area, service offerings, profile description
Prepare before opening the form
- Working +91 mobile number able to receive OTP/SMS
- Business details: name, city/locality, categories, service list
- Photos/portfolio for an 'enriched' profile
Workflow
- Open https://www.sulekha.com/list-your-business (the batch's businesses.sulekha.com/signup URL 404s)
- Enter the +91 mobile number and complete verification
- Create the business profile: categories, locality preferences, service offerings
- Manage via the Sulekha Business app — respond to enquiries and reviews; pause lead flow as needed
Watch for
- +91 mobile is mandatory — no non-Indian signup path visible on the listing page
- This is a lead-gen marketplace: expect contact from Sulekha sales about paid leads/ads after signup
- SaaS products are not a category — only service businesses; shoehorning a software product risks removal
- Lead pricing varies by category/city — check inside the Business app before buying leads
What counts as live
The business profile appears in Sulekha category/city search with name, locality, services and reviews section
Not verified
- Whether non-Indian businesses can list on the US city pages (the form only offered +91)
- Verification steps beyond mobile OTP (GST/business proof?)
- Website link presence and follow/nofollow on the public profile