Launch catalog / Playbook

Google Workspace Marketplace

workspace.google.com ↗

Free route directory

Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.

Requirements

  • The app must extend at least one Google Workspace application (Gmail, Calendar, Chat, Docs, Drive, Sheets, Slides, Meet, etc.)
  • Public apps must comply with Marketplace terms/policies and pass the Marketplace review criteria
  • A Google Cloud project is required to configure and manage the listing
  • Public vs private audience must be chosen before publishing — the setting cannot be changed afterwards

Prepare before opening the form

  • A working app/add-on that extends a Workspace app
  • A Google Cloud project
  • OAuth consent configuration (public apps may need a separate OAuth review)
  • App website URL and logo (required listing assets)
  • Store listing copy: description, categories, screenshots/icons per the 'Create a store listing' guide

Workflow

  1. Create/select a Google Cloud project for the app
  2. Configure OAuth for the app (submit for OAuth review if public and scopes require it)
  3. Test the app against the Marketplace review criteria
  4. Enable the Google Workspace Marketplace SDK and configure visibility, installation settings, and the Workspace apps it extends
  5. Create the store listing
  6. Submit for publishing — public apps undergo Google review; private apps go live inside your organization immediately
  7. Monitor publication status; after approval the listing is available to all Marketplace users

Watch for

  • Public vs private is irrevocable after publishing — decide carefully
  • App installation settings (admin-only vs all users) affect reach regardless of public/private
  • Some organizations allowlist apps — listing alone doesn't guarantee installability inside enterprise domains
  • Publishing is free, but OAuth verification for sensitive/restricted scopes can take days-weeks and is the usual bottleneck

What counts as live

The app listing page is publicly visible in the Google Workspace Marketplace (workspace.google.com/marketplace) and installable by external users

Not verified

  • Current average review turnaround for public Marketplace apps (not stated on the fetched page)
  • Whether the Marketplace listing link to the developer site is dofollow

Sources

← Back to the launch catalog