Launch catalog / Playbook
Yellow Pages
Free route directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
Requirements
- US local business with a real address and phone number — YP is a local-business citation directory, not a SaaS launch board
- Phone verification is required: YP calls the business phone to confirm the claim — you must be able to answer that line
- Use a business-domain email for the claim form per third-party guides
Prepare before opening the form
- Consistent NAP: business name, street address, local phone, website URL
- A person able to answer the business phone for the verification call
- Business category, hours, and a short description
Workflow
- Open https://www.yellowpages.com/claim-your-listing and search the business by name + phone/location
- If the business exists, claim it ('Claim that Business'); if absent, create a new listing
- Register a YP account and accept the terms; fill profile fields (website URL, hours, category, social links)
- Complete the phone verification call from YP
- Confirm the listing appears on yellowpages.com search
Watch for
- yellowpages.com blocks automated fetches (403) — use a real browser session
- YP/Thryv will upsell paid advertising after the claim — the free listing needs no purchase
- Phone verification is mandatory; virtual/SaaS businesses without a local number may fail
- A purely online SaaS with no address/phone is a weak fit — this is a local-citation play
What counts as live
The business profile page appears in yellowpages.com search results with NAP details and website link visible to anonymous visitors
Not verified
- Whether the website link on a free listing is follow or nofollow
- Listing-review turnaround after phone verification
- Whether fully-remote businesses with no storefront are accepted