Launch catalog / Playbook
YourStory
Route unverified directory
Researched from public pages — no submission was run · sources read 2026-09-25. Rules change — recheck the platform's own pages before submitting.
Requirements
- Startup/company profile for YourStory's companies directory — India-focused startup media
- Submission goes through a Google Form — a Google account may be required to fill it
- Third-party sources list required assets: product name, live URL, ~60-char tagline, ~250-char description, square logo >=512px, 2–3 screenshots, pricing model
- Editorial selection applies — this is a media property, not a guaranteed listing
Prepare before opening the form
- Google account for the form
- Company/product name, live website URL
- Tagline (~60 chars), description (~250 chars), square logo >=512px, 2–3 screenshots, pricing model
- Founder details and India-relevance angle if applicable
Workflow
- Open the catalogued Google Form URL in a signed-in browser
- Complete all fields (reported as all-required; the form rarely saves drafts — have everything ready)
- Submit and wait for editorial review — no stated SLA
- If accepted, a company profile appears under yourstory.com/companies
Watch for
- The form is Google-Forms-hosted — needs a browser and possibly a Google login; it 401s to automated fetches
- Sources conflict on cost (one says free, another says paid listing) — treat pricing as unverified
- Link type conflicts across sources (dofollow vs nofollow) — don't count on the SEO value
- Editorial gate: YourStory is a media outlet, so boring/non-Indian-market submissions may simply go unanswered
- Don't confuse this with Tech30/brand-partnership programs, which are separate application paths
What counts as live
Company profile page exists under yourstory.com/companies/<slug> with description and link
Not verified
- Whether submission is currently free or paid — sources conflict
- Whether the profile link is dofollow or nofollow — sources conflict
- Review timeline and acceptance criteria
- Whether non-Indian startups are accepted
Sources
- Companies section — startup profiles on India's largest startup-media platform ↗
- Catalogued submission URL — a Google Form (returns auth-required to non-JS fetches) ↗
- Backmit profile — asks for account, company name, live website URL ↗
- Third-party guide — claims free submission; fields: name, URL, 60-char tagline, 250-char description, 512px+ square logo, 2–3 screenshots, pricing model ↗