Launch catalog / Playbook

Zapier App Directory

zapier.com ↗

Conditional free route directory

Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.

What the free route requires

  • No fee to build or publish an integration, but a public App Directory listing requires building a real working integration and passing Zapier's app review
  • The product must expose a usable API for triggers/actions — this is an integration marketplace, not a generic listing

Requirements

  • A SaaS/product with a public API that can support Zapier triggers, actions, or searches
  • Working authentication (API key, OAuth, etc.) for the integration
  • Completion of the integration review before the app is public in the directory

Prepare before opening the form

  • Decide build tool: Visual Builder (developer.zapier.com, no-code) vs Zapier CLI for custom code
  • API docs, auth method, and at least one working trigger/action/search
  • App name, description, logo, and category for the directory listing
  • A handful of real users/testers helps the review go smoothly

Workflow

  1. Sign in at https://developer.zapier.com (JS-required dashboard) to create an integration
  2. Build the integration in the Visual Builder or via the Zapier CLI (auth, triggers, actions)
  3. Test the integration end-to-end inside Zapier
  4. Submit the app version for publication review to become listed in the Zapier App Directory
  5. After approval, maintain the integration and respond to Zapier's quality/monitoring requirements

Watch for

  • developer.zapier.com is a JS app — automation must handle the dashboard flow, not raw HTML forms
  • Public listing requires ongoing quality; Zapier can contact/delist integrations that break
  • Batch claims link=nofollow — plausible but not verified on the directory page itself
  • This is a multi-week engineering+review effort, not a quick directory drop

What counts as live

A public app page exists at zapier.com/apps/<slug>/integrations (or the app appears in the App Directory search) after review approval

Not verified

  • Current app-review turnaround and minimum user-count requirements for public listing
  • Whether the directory listing's website link is nofollow
  • Zapier's current partner/pricing tiers for promoted placement

Sources

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