Launch catalog / Playbook
Zapier App Directory
Conditional free route directory
Researched from public pages — no submission was run · sources read 2026-09-26. Rules change — recheck the platform's own pages before submitting.
What the free route requires
- No fee to build or publish an integration, but a public App Directory listing requires building a real working integration and passing Zapier's app review
- The product must expose a usable API for triggers/actions — this is an integration marketplace, not a generic listing
Requirements
- A SaaS/product with a public API that can support Zapier triggers, actions, or searches
- Working authentication (API key, OAuth, etc.) for the integration
- Completion of the integration review before the app is public in the directory
Prepare before opening the form
- Decide build tool: Visual Builder (developer.zapier.com, no-code) vs Zapier CLI for custom code
- API docs, auth method, and at least one working trigger/action/search
- App name, description, logo, and category for the directory listing
- A handful of real users/testers helps the review go smoothly
Workflow
- Sign in at https://developer.zapier.com (JS-required dashboard) to create an integration
- Build the integration in the Visual Builder or via the Zapier CLI (auth, triggers, actions)
- Test the integration end-to-end inside Zapier
- Submit the app version for publication review to become listed in the Zapier App Directory
- After approval, maintain the integration and respond to Zapier's quality/monitoring requirements
Watch for
- developer.zapier.com is a JS app — automation must handle the dashboard flow, not raw HTML forms
- Public listing requires ongoing quality; Zapier can contact/delist integrations that break
- Batch claims link=nofollow — plausible but not verified on the directory page itself
- This is a multi-week engineering+review effort, not a quick directory drop
What counts as live
A public app page exists at zapier.com/apps/<slug>/integrations (or the app appears in the App Directory search) after review approval
Not verified
- Current app-review turnaround and minimum user-count requirements for public listing
- Whether the directory listing's website link is nofollow
- Zapier's current partner/pricing tiers for promoted placement